GW price rises

Perhaps GW hope that nobody will realise, as there hasn't been a proper announcement yet, but I notice that there are the new prices on the GW website already.  For example a Predator has gone up from £31 to £35.  It does seem to be just a £1 or £2 in most cases, but the pick has to be the Space Marine Battleforce, which has gone from £60 to £80 - a 33% increase!  I'm glad I got a Battleforce a couple of weeks ago and even picked up a Predator yesterday!

I wonder how many players will now announce they are giving up?